About

My PhD investigates Chinese digital cinephilia through the indigenous term yingping (film commentary). This term encompasses professional criticism, online reviews, video essays, podcasts, and short-form video commentary. While cinephilia has traditionally been associated with dedicated film viewing, criticism, and cine-club cultures, it now unfolds across social media platforms, fandom communities, and influencer cultures. Writing is no longer the sole centre of film culture, and watching complete films increasingly coexists with the consumption of fragmented audiovisual content. Critics, influencers, cinephiles, and fans often occupy overlapping positions. The project examines these developments in contemporary China and develops concepts to understand digital- and platform-mediated cinephilia in the 21st century.