Telling the World: Publicising Your Research Through the Media
11th Nov 2021 9:15am - 12th Nov 2021 1:00pm
To attend this course please book on Inpath. Inkpath is an app available to all Techne students, if you're not already using please click here to find out how to get started.
This two half-day online Media Workshop, led Media Players International,
is for research students and early career researchers who want to publicise
their work in the non-specialised media.
Making the case for your research to the general public through the media has
never been more important, and this course will give you invaluable lessons
from two very experienced ex-BBC journalists, Tim Grout-Smith and Lily
Poberezhska. The course, which we have given at 38 UK universities, and
several DTPs, will also help you to build skills that may be crucial to getting
research grants in the future. Even if you have no plans to talk to
journalists, the these highly transferrable skills will help you to deal with
difficult questions in vivas and at academic conferences, in converting
research findings to business applications and in any situation when you need
to talk about your research to non-specialists.
You will learn what makes a good story in media terms,
how to spot one in your own work, and how to handle the tensions between
scientific/academic and journalistic methods.
Then we help you to prepare
yourself for a media encounter: dealing with the initial enquiry from
journalists, developing your messages, answering difficult questions with
confidence and using effective interview
techniques for press and the electronic media.
In the afternoon you will get a chance to practise down-the line TV and radio interviews on
your research subject to try out techniques learned earlier, and receive
individual feedback from us on your strengths and areas for improvement.
We keep the whole day interactive, with exercises and
interview practice, and we strive to make it enjoyable as well as practical. We do not believe in learning by humiliation,
and seek always to build confidence, not throw you in at the deep end.
Every exercise is
tailored to your individual research interest. That’s why it is really
important that we get a summary of your research in non-specialist language (template provided) at least a week before the session. Techne will send further instructions about this ahead of the course.
AGENDA FOR THE ONLINE MEDIA WORKSHOP
9.15-11.00 Trainers’ introduction. Exercise: introducing yourself to a
non-academic audience. What makes a good story? Understanding the Media.
Language and Audience. Identifying “newsworthy” elements in your work.
1100 Coffee break.
1115-12.15 Initial contacts with the media.
How your press office can help you. Exercise:
Writing a headline and a summary for a press release on your work. Tips on
using social media to attract
journalists' attention to your research, and building relationships with
1215-1300 Interviews as an active
opportunity, not a passive experience: preparing your messages. Taking control
of the interview. Techniques for handling difficult or hostile questions.
Day 2 (participants work in two
separate groups/Zoom meetings)
9.15 - 13.00(with breaks after each recording round)Exercise: recording of 2
on-camera/radio down-the-line interviews for each participant based on the
information about their research in the pre-course questionnaires
And here’s the feedback from some of our participants:
"I enjoyed the course very much, I thought there was a
good level of interactivity even via Zoom. I feel much more confident that I
would be able to interview well." Claire Sedgwick, PhD Culture , Media
and Visual Studies, Nottingham
"Thank you very much for the amazing online
media training. It has helped me to communicate my research better. The
trainers were really kind and supportive of us." Aira Ong , PhD
“One of the most useful and hands-on online training sessions
I have ever participated in. Thank you!” Saskia Faulk-Antonakis , Doctoral
Researcher Business Administration Plymouth
“I appreciated how direct with her feedback Lily
was, and how specific. I think we all learnt a lot from that. I was also
grateful for the amount of extra work undertaken to ask such probing and
thought-provoking questions. ..I thought the two-day approach to this workshop
was well thought through, and I appreciated having the afternoon to do
something else. Time spent on Zoom is exhausting! Louise Calf, PhD
“...thanks for this excellent seminar! It was obvious
throughout how much we are learning and on the top of that, it was very
enjoyable! ..I don’t have the greatest experience with Zoom workshops, but this
one was thoroughly engaging and enjoyable! Anna Detari, Music PhD York